The Future of Food: How Location-Aware Dining Apps Are Changing the Industry

From impossible meat to CBD in everything, there are some new and intriguing trends taking the restaurant industry by storm in 2019. Sustainability and conscious eating continue to loom large in the minds of consumers; but as far as the customer experience goes, geofencing is dominating the dining world.   Restaurant delivery is a growing facet … Continue reading The Future of Food: How Location-Aware Dining Apps Are Changing the Industry

Are You Asking For Location Permissions? Your Users Expect Something In Return

In today’s profoundly connected world, mobile app users have become increasingly sophisticated. Digital integration has resulted in higher levels of consumer expectation, and customers expect more from brands than ever before.  One of the major challenges brands face is increasing customer aversion to one-size-fits-all digital marketing outreach. There’s building resistance towards generic marketing campaigns: 76% … Continue reading Are You Asking For Location Permissions? Your Users Expect Something In Return

What Is Geofencing? How Does It Work?

Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofencing can better surprise and delight customers – … Continue reading What Is Geofencing? How Does It Work?