Are You Asking For Location Permissions? Your Users Expect Something In Return

In today’s profoundly connected world, mobile app users have become increasingly sophisticated. Digital integration has resulted in higher levels of consumer expectation, and customers expect more from brands than ever before.  One of the major challenges brands face is increasing customer aversion to one-size-fits-all digital marketing outreach. There’s building resistance towards generic marketing campaigns: 76% … Continue reading Are You Asking For Location Permissions? Your Users Expect Something In Return