How Tesla Achieved 40x ROI with a $0 Advertising Budget

No ad budget? Tesla has a $0 advertising budget. Are they crazy? Other companies in the auto industry have billion dollar marketing budgets and consistently pay to advertise their products on billboards, magazines, and television. How can Tesla compete in the auto industry without paying for advertising? And more importantly, how did Tesla drive growth … Continue reading How Tesla Achieved 40x ROI with a $0 Advertising Budget

3 Key Lessons From Airbnb’s Referral Program That Boosted Daily Bookings by 300%

Airbnb, a company that began as a 3-person start up in 2008, is now a household name. In the last decade, Airbnb has achieved incredible growth, increasing their presence to 191 countries. In August 2017, they reached 4 million listings, a number greater than the number of rooms available in the top 5 major hotel … Continue reading 3 Key Lessons From Airbnb’s Referral Program That Boosted Daily Bookings by 300%

9 Compelling Referral Marketing Statistics You Need To Know

According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations everyday in the United States. Sharing is an innate human trait, and people are always interested in talking about their favorite products/services. Leveraging word-of-mouth is one of the best marketing decisions you can make. Referred customers are more … Continue reading 9 Compelling Referral Marketing Statistics You Need To Know

How to Win at Referral Marketing: 9 Tips From the King of Referrals Himself

Eric Martin is the king of referrals. There's a reason why companies seek his participation or his expert advice on referral marketing. If Eric is involved with your referral program, you can bet that it'll be a success. If you're thinking of running a referral program for your business or if you're already running one, … Continue reading How to Win at Referral Marketing: 9 Tips From the King of Referrals Himself

The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing

Image Source To say that there are a lot of referral marketing tools out there would be an understatement. From Enterprise solutions to niche-focused tools, utility and prices range vastly based on the size of your business and your use case. These SaaS options allow you to create viral loops and launch all kinds of … Continue reading The Mega List of 50 Referral Software Solutions That Will Grow Your Word-of-Mouth Marketing

What’s the Difference Between an Affiliate Program and a Referral Program?

Affiliate programs and referral programs are powerful customer acquisition strategies that tap into your business' word-of-mouth growth potential. And although affiliate and referral marketing share the same goal of getting referrals through incentives, they target different audiences with different types of rewards. Here's a quick breakdown of the differences: REFERRAL PROGRAMSAFFILIATE PROGRAMSRewardsNon-cash (gift cards, coupons, … Continue reading What’s the Difference Between an Affiliate Program and a Referral Program?

9 Compelling Referral Marketing Statistics You Need To Know

Image Source According to the Word of Mouth Marketing Association (WOMMA), there are more than 2.4 billion brand-related conversations everyday in the United States. Sharing is an innate human trait, and people are always interested in talking about their favorite products/services. Leveraging word-of-mouth is one of the best marketing decisions you can make. Referred customers … Continue reading 9 Compelling Referral Marketing Statistics You Need To Know